Etsy has been the number one choice for artists and creative people for a while now. These days you can sell your own handmade products, or you can create a print-on-demand shop and sell your designs on different products such as mugs or t-shirts. If you have a great strategy in place, then you are already making sales with the help of SEO or even by using other social platforms such as Pinterest. We have a step by step guide on how to bring traffic to your online store with Pinterest right HERE. But there’s another way to make even more sales, and that is through email marketing.
Many people seem to skip this step because email marketing appears scary at first, an unknown territory we are afraid to dip into. It is, however, one of the most important steps any business owner has to take. Let me explain to you why: when you have an online business, you are bringing traffic to your website or landing page. It could be through Google SEO, social media platforms, or even paid ads. And if everything fits perfectly and you’ve done your job, those visitors will also buy from you. Your relationship might end there, though, if you don’t get their information. This is where email marketing comes into place. Once you got their email, you can promote future products to them, have sales, and create an engaging audience.
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It doesn’t end here either. You can also ask questions, analyze your audience and find out their desires so you can create the products they wish to buy. There’s no other place where you can socialize in such a personal way when it comes to getting in touch with your customers, not even social media.
That’s why I decided to write a guide for online store owners on how to start an email list and build it so you can make even more money with your shop and also target your audience with the best methods.
How to start an email list
Now, if you don’t have an email subscription provider yet, I would like to present you Constant Contact. A platform made specifically for bloggers and small online business owners.
Their services are designed in perfect accordance with everyone’s needs and they also have Etsy integration so everything will run smoothly. It doesn’t matter if you are just starting out and aren’t too tech orientated.
Constant Contact (learn more about them HERE) has everything you’ll ever need to build an email list, and they let you do so with extremely attractive prices at just $20 per month, or with great discounts if paid for six months or a year!
They also offer a FREE TRIAL that you can access through THIS LINK so you can test their services without having to pay.
CLICK HERE TO GET STARTED, then click on the “START YOUR FREE TRIAL MONTH” button on the left. This will take you to a page where you’ll have to pick your number of subscribers and give your details.
For beginners, 500 subscribers are the right number and your ideal target. Select that, then pick your paying choice.
You get monthly, at $20, for six months with a 10% discount and your first month free at $90, or for a year at $187 with a 15% discount and your first month free. You know your budget so it is totally up to you how you want to spend your money on your business. The only important thing to mention is that having an email list is a must-have if you want to own a successful blog or online business.
Once you registered, you’ll get access to many useful tools and tips for your email marketing strategy that we talked about earlier, and you’ll also be able to connect your Etsy store. Let’s get to building your list!
Here’s what Constant Contact has to say about their services: Connect your Etsy account to your Constant Contact account and easily sync your Etsy customers into segmented contact lists. In order to import contacts from Etsy into Constant Contact, your Etsy customers need to grant permission allowing you to email them. Using our integration, you can set up an “opt-in” email to get permission from your past and future Etsy customers automatically and then those contacts will be imported. If you choose not to send an opt-in email, new Etsy contacts will be imported directly and you will need to get permission to market to them on your own.
How to build your email list
Considering you own a shop, your main goal is to collect as many emails as possible from the people that visit your Etsy store. In order to this, they must have something to gain. Sometimes I add my email to shops simply because I love their products so much, that I want to be notified when new models are in stock. That doesn’t happen too often though and you can’t rely on it alone. With that being said, make sure to have a subscription box on your landing page. This is crucial to your email marketing success.
Another great strategy is to offer a promo code in exchange for their email. A lot of big and small shops are doing this and it’s worked out great until now. You can offer 5% or 10% off from their first order if they subscribe. You can also offer the promo code only if they reach a certain amount of money in their cart, such as $50.
The offer would look something like this:
Subscribe now to our email list and get 10% on your first order over $50! Don’t miss out!
What emails you should send
Once you have your email software in place, and your integration-ready, it’s time to design your emails and create a list. For an online shop I think having a single email list is enough (you can create more in your account).
You’ll have to prepare your welcome email, and if you have offered a code promo as we talked before, the first email should contain exactly that.
For example, since you offer a promo code, you should also add a list of your best selling products in the first email people receive when they subscribe. Constant Contact has many templates you can choose from for your email.
Once your welcome email is set in place, you should also make a strategy for what you’ll send to those who subscribed. As I mentioned earlier, you can send new drops, talk about your shop and online business, ask questions and create a connection with your audience and so much more.
People like to see the person behind the business, and with an Etsy shop that fits even better. Don’t be afraid to be vulnerable, this is how you get to know your audience.
When you have Constant Contact integrated with your Etsy store, the email software will save the emails of your customers. You can use those later to promote future sales, drops, and so on.