If you haven’t started your Shopify store already, we have a step by step guide for you down below which will help you build yours in no time! But now we’ll talk about another important part of owning an online store and that is email marketing.
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Many people seem to skip this step because email marketing appears scary at first, an unknown territory we are afraid to dip into. It is, however, one of the most important steps any business owner has to take. Let me explain to you why: when you have an online business, you are bringing traffic to your website. It could be through Google SEO, social media platforms, or even paid ads. And if everything fits perfectly and you’ve done your job, those visitors will also buy from you. Your relationship might end there, though, if you don’t get their information. This is where email marketing comes into place. Once you got their email, you can promote future products to them, have sales, and create an engaging audience.
It doesn’t end here either. You can also ask questions, analyze your audience and find out their desires so you can create the products they wish to buy. There’s no other place where you can socialize in such a personal way when it comes to getting in touch with your customers, not even social media.
That’s why I decided to write a guide for online store owners on how to start an email list and build it so you can make even more money with your shop and also target your audience with the best methods.
How to start an email list
Now, if you don’t have an email subscription provider yet, I would like to present you Constant Contact. A platform made specifically for bloggers and small online business owners.
Their services are designed in perfect accordance with everyone’s needs and they also have Shopify integration so everything will run smoothly. It doesn’t matter if you are just starting out and aren’t too tech orientated. Constant Contact (learn more about them HERE) has everything you’ll ever need to build an email list, and they let you do so with extremely attractive prices at just $20 per month, or with great discounts if paid for six months or a year! They also offer a FREE TRIAL that you can access through THIS LINK so you can test their services without having to pay.
CLICK HERE TO GET STARTED, then click on the “START YOUR FREE TRIAL MONTH” button on the left. This will take you to a page where you’ll have to pick your number of subscribers and give your details.
For beginners, 500 subscribers are the right number and your ideal target. Select that, then pick your paying choice. You get monthly, at $20, for six months with a 10% discount and your first month free at $90, or for a year at $187 with a 15% discount and your first month free. You know your budget so it is totally up to you how you want to spend your money on your business. The only important thing to mention is that having an email list is a must-have if you want to own a successful blog or online business.
Once you registered, you’ll get access to many useful tools and tips for your email marketing strategy that we talked about earlier. Get to building your list!
How to build your email list
Considering you own a shop, your main goal is to collect as many emails as possible from the people that visit your website. In order to this, they must have something to gain. Sometimes I add my email to shops simply because I love their products so much, that I want to be notified when new models are in stock. That doesn’t happen too often though and you can’t rely on it alone. Still, you should definitely have a subscription box for chances like this one, where people want to subscribe just to keep up with your future releases.
Another great strategy is to offer a promo code in exchange for their email. A lot of big and small shops are doing this and it’s worked out great until now. You can offer 5% or 10% off from their first order if they subscribe. You can also offer the promo code only if they reach a certain amount of money in their cart, such as $50.
The offer would look something like this:
Subscribe now to our email list and get 10% on your first order over $50! Don’t miss out!
When you have Constant Contact integrated with your Shopify, the email software will automatically save the emails of your customers. You can use those later to promote future sales, drops and so on.
How to start a Shopify store
So you decided to start a Shopify store. It doesn’t matter if you are selling your own products, you’re doing print on demand or you’re dropshipping. Everyone knows today that Shopify is the best platform right now for starting new stores.
They have all the tools you’ll ever need to build a successful online store, and they are the best at helping you to bring your vision to life.
The problem is that it can get tricky if you haven’t created one before. Not because Shopify isn’t a user-friendly platform, but because it goes beyond setting up your store. But don’t worry, you will learn everything you’ll need to know from this article.
More and more people are starting a side business these days, and that’s a good thing! As we all know, having a job you don’t necessarily like is something normal in our society. But building something you are passionate about could offer you the freedom you crave. There are many people that managed to quit their jobs and are now working full time on their store as the main business.
You can do it too! You’ll need the right info, determination, and hard work. But you can get there as well, and it doesn’t even have to take too long. I know people that quit their jobs after three or four months of owning an online store. There is proof that you can make money from something you love and wake up every day to get back to work.
So let’s get to it and build your Shopify store!
Start a free trial on Shopify
First, click here to go to shopify.com and add your email address where it says ”Start free trial”. You won’t need to add a payment info in the first 14 days. Once you’re in, they will ask for a few details about your experience. You can skip this step but personally, I recommend you don’t. Shopify makes sure to help its customers on an individual level, and therefore they need more information about your business in order to offer better advice.
The name you add now will be your default url, but you will need to buy a domain for your store. Don’t worry though, they are extremely cheap, starting at just $10 per year.
Add products to your store
Once you’re on your Shopify dashboard, it’s time to add your first products. If you don’t have anything to sell yet but you’d still like to customize your shop, then just add random products. This will help you to design your theme and put everything together for when you’ll have them.
If you already do have your products, simply go through every step and offer as much information about them as possible. Keep in mind that you’ll need to do SEO research and have great pictures.
So click on the “Add product” button and create your first one.
The title – You might be tempted to use unique words or phrases for your product, but my advice is to use simple words that describe it. For example, if you are selling a mug, add “white camping mug”, or “white enamel camping mug”. You risk losing a lot of free traffic for your store if you don’t describe your products as clearly as possible. Ask yourself what would your customer write on Google search to find the product you are trying to sell.
The description – Here you are going to offer more details about your product. The way I like to do it is by thinking of a word family. I gave an example of an enamel camping mug, which means I should add keywords such as “campfire”, “outdoors”, “travel”, “coffee” and “soup”. The next thing is to talk about the materials, dimensions, and how it should be used. It does help to have your ideal customer in mind, because then you’ll know exactly how to convince them to buy your product. Remember you are not selling a product, but a solution. It doesn’t matter what you sell, your customer will buy your product to use it for something. Therefore, you must talk about the benefits, the vision. How will your customer feel and be perceived if they’d have your product. Get into their mind and make them see why THEY MUST buy it.
Media – Did you know you have approximately two seconds to convince someone to pay attention to your product? We are visual creatures, if the pictures are not attractive enough, people will pass by it. You could have the best product in the world, but if your pictures don’t show that, you will most probably have no sales. So take the time to create high-quality content. Make sure your pictures are high resolution, bright, and show the products in their best form. If you don’t think you can shoot good content, hire a professional to do it for you. It might cost you now, but it will bring more sales later.
Search engine and listing preview
Do not skip this step, it is important for your free traffic. Write a compelling enough title and description so that people would want to click on your link to find out more. Again, you should use your ideal client in mind to write good copywriting.
Customize your store
There are hundreds of great themes out there, both free and paid. You decide which way to go. To customize your store, click on “Online store” from the menu on the left, then on “Themes”.
When it comes to building a store, we all have a favorite style. You can search through the options and pick the one that aligns best with your needs. Usually, I go through different stores I like and pick a few favorite elements. Then, I search for a theme that offers that. Make sure your theme is customizable and gives the option to switch through elements until you find the perfect match.
How your homepage should look like
First and foremost, you must show your products. It depends on your wished design. For example, if you want a clean look, then you might want to add a few products and call it a day. This works.
But you can also design a complex homepage that not only shows your products but your branding as well. This could mean a short story about your business, your vision. You could add more details about your products, such as if they are eco friendly, or the materials they are made of and so on.
Don’t forget to add a subscription box. It’s important to build an email list of your customers or potential customers. This way, when you have a new launch, you can promote it through email.
Pick a domain
This will be your website’s url, and it should be the name of your store.
When it comes to picking a domain name, I write down all the options I have and say them aloud a few times to see if it clicks. If I feel like something is wrong with the name, I change it.
Check its availability once you have your name. To do this, go to https://instantdomainsearch.com/ and write yours. You’ll find out if it’s taken or not, and receive other available suggestions. Next, you should also check social media and other online platforms where you might want your store to appear. The major ones are Instagram, Facebook, Pinterest, Twitter.
If it’s available everywhere, you’re good to go. If not, you have two options. The first one is to change the domain name. The second one is to play with your words and keep the idea but find an available option.
Once you have it, go to your dashboard on Shopify and click on “Domains” from the menu on the left. Click on “Buy new domain” and add the one you picked. Pay for it and you now have a branded store.