Hello guys! Today I am going to show you how to make money with your handmade products. I’ve been writing about this subject for a while simply because I know how it can change your life if you decide to monetize your hobby. I have some friends who decided to follow my simple step by step guide and now they are doing great with their online business. And you can too! It doesn’t matter if you paint, sculpt or create candles, this article is for you!
Creating a shop isn’t hard and it can be quite cheap if you know which platform to choose. Shopify could pop your mind when you think about eCommerce. The problem is that it can be expensive to sustain one, starting from hosting to themes, and applications, it can get to hundreds of dollars easily. Etsy could be a good pick and I advise people to start one, the only issue is that you don’t own your store. Etsy is strict and I’ve heard a lot of horror stories about shops being closed without any reason. Plus, when you are on Etsy, your shop has high competition and people can get distracted. If you own your shop though, the website visitor will only see your products and therefore you have higher chances at making sales.
That’s why every time someone wants to start a shop with little to no money, my number one suggestion is WooCommerce. With WordPress + WooCommerce you can track every visitor, retarget them, use marketing tools to drive traffic to your store, all for free.
How to sell your handmade products online
Of course, the most important step is to create your online store. It shouldn’t take more than a day to complete the process and with the right theme, you should be up and running in less than three days. There are a lot of free WooCommerce compatible themes out there, you just have to find the right one for you.
I have a step by step guide for you right HERE, it’s all about how to create a WooCommerce store and it’s beginner friendly.
Create your brand
In order to have success with your handmade business, you must build a brand around it. Give it a story and make sure to stick to it throughout the entire process.
- Define your handmade business.
- Come up with a few words that describe your story the best.
- Pick your main values and express them consistently.
- Find a niche and decide what products you’ll sell.
- Define your ideal customer.
- Pick a name and logo.
- Create a marketing strategy.
Take great pictures
In order to convince your shop visitors to buy your products, you’ll also need high quality photographs. You could have created the best handmade vase, but if your pictures don’t show it, you’ll lose potential customers.
Find good lighting, use a good camera, and make sure to present your product in the best position possible. Once you are done, use a program such as Photoshop to edit them and prepare them for upload. Remember to stay consistent on brand.
Promote your business on social media
Once your products are up and your shop is ready, it’s time to bring traffic to your store and make some sales. My number one platform of choice is Pinterest, a free visual search engine platform that will bring you high targeted traffic for free! It could seem scarry at first but you can learn its rules and use it for your store. I have a step by step guide on how to use Pinterest as a free traffic source for your WooCommerce store, you can find it HERE.
Start an email list
I know it seems scary, but you will have to trust me on this one. Starting an email list for your online business is one of the most important steps you’ll take.
Starting an email list though is important because this is the safest way of building and keeping an audience. Your social media accounts could be affected by algorithm changes, platform new rules, and so on. Your website might suffer when it comes to traffic depending on your tactics, such as paid or free organic traffic. We all know how all those Google algorithm changes ruined thousands of websites in a single day! But your email list is yours, always there, ready to open your emails whenever you send them one.
You can use it to promote your products, share tips in your niche and build an audience that can be used for years to come. I have a step by step guide for you on how to create an email list for your online business HERE, you can check it out and follow it to start yours today.
There you go, this is the step by step guide for how to sell your handmade products online. Click on the specified articles to get the full guide and create your store.