An affiliate business might seem easier compared to starting a blog. Depending on which standpoint you look at it, it might. But you’ll also have to work hard on this one for it to be successful. Getting traffic to your offer is a big part of it, knowing how to present your offer also matters.
This article contains affiliate links, which means we make a commission if you decide to buy through them. This comes at no bigger cost to you but it helps us continue to create content.
Yes, I talked about adding affiliate links on your blog for monetization, and you can read that article HERE. But starting an affiliate business is a different type of food, and that’s why I decided to write a separate article about it. You’ll see why in a minute. The most significant difference is you will focus on getting traffic to your offer rather than continually creating content as you would do while being a blogger.
Find the right product
In order to have success with this process, you must be very careful to find a suitable product first. Here’s what a good product looks like: it must solve a problem, it must have enough content for the affiliate to use, must have enough sales.
If you use Clickbank, for example, you can easily find the best products that you know are working by going in the marketplace and pressing the search bar icon without writing anything.
This way, you’ll get a list of the top products and services that are doing best on the platform. There’s no point in picking a product no one is promoting. If a product is number one on the platform, that means it’s a good one, and people are buying it in significant numbers. You don’t have to reinvent the wheel, go with what you know is already working. It’s easier.
Where to find affiliate products to promote
- Hosting companies (Bluehost, Shopify, FastComet, SiteGround)
- Email marketing services (GetResponse, ConvertKit, MailChimp, Constant Contact)
- Funnel services (Clickfunnels)
- Niche apps (productivity, wellness, business) ( Wrike, Focus at Will, IAwake, Buddha Groove)
themes – (Theme Forrest)
Clickbank – programs, e-books
Create an offer for your product
To create a good offer, you must first find the ideal customer.
Ask yourself the next questions:
Who is this product for? sex, gender, age, geographical segmentation, occupation.
What are the main motivations and principles of your ideal customer? Do they want to be more productive? Do they want to be perceived as more successful? Do they want to build financial freedom?
Name at least three specific attributes of your ideal customer. Motivated, self-aware, intelligent, success-driven.
Name at least three vulnerabilities. Cares what others think about them, thinks they are always right, pride.
Make sure to talk about how their life will look like without your product, paint that image in their head.
An emotional trigger is, you’ve guessed it, an idea that wakes up an emotion inside of us. Always keep in mind that you are not selling a product, you’re selling a solution to a problem. Everything you have ever bought was to solve a problem.
That’s why it is so important first to define your ideal customer. The quickest road to failure is trying to sell your offer to everyone. Not every person on this planet has the same emotional triggers, therefore by trying to sell to everyone the same story, you’ll have way less success than if you’d first design a specific offer for a specific target.
Let’s say you are promoting a back pain e-book. The e-book is your product. The back pain is your problem; the information in the e-book is the solution.
How do you wake up emotional triggers for your audience? By putting the problem right in front of them. By knowing your ideal customer, you can use their motivations and principles to convince them to buy your offer.
Example: Your ideal customer wants to spend more time with their children, but their back pain doesn’t allow them to. The emotional trigger is not being able to spend time with their children; your offer is the solution that will let them do just that by curing their back pain.
You must also bring into the conversation other benefits, such as emotional, financial, appearance, health, and so on.
Use emotional triggers wisely.
Create landing page
To create a landing page, you must first choose your platform. My advice is to combine email marketing with the landing page. Multiple email marketing companies also offer landing pages, and my favorite is Constant Contact.
In the online business world, owning an email list is considered to be pure gold. Why? Because you own it, and no one can take it away from you. It’s you having the option of putting your offer in front of hundreds or thousands of people and making great money with a single email. Having an email list it’s a business on its own. By email marketing, we understand building a list, to which people subscribe, and later sending emails with our products or offers to those said subscribers.
A landing page is where you send your visitors/potential customers. It’s a predesigned page where you promote your offer, trying to convince the reader that they should buy your product. (or in our case, click the affiliate link).
Go to Contant Contact and create an account. Next, click on the “Lists” button that you can find in the middle menu of the page. Then, go to “Create list”. You’ll want to give it a short but comprehensive name. If you plan on promoting business products, for example, name it “Business advice”.
This part isn’t too complicated, and you should do just fine even if you’re a beginner. You can create your list in less than three minutes.
If you have created your account, then all you have to do is click on the “Create landing page” button in your dashboard. There, you have the option of starting from scratch, or you can use one of their premade templates, and only change the images and the text.
Pick one and start editing it. You can keep the pictures they offer you, but my advice is to come with your own. As I said in the first part, you can get yours from Unsplash.com or Rawpixel.com. Just write a keyword in the search bar of these websites and download the pictures you want. Another critical step is to change the resolution of the images for web before uploading them to Constant Contact. If the size of the photos is too big, it will slow down your landing page. Usually, when you download your images they have around 6.000 x 3.000 res, you should aim for 600 x 300, maybe a little bigger if it doesn’t appear too clear. So remember to do this. You can do it in Photoshop by clicking on “save for web” and then changing the resolution on the right down, next to the picture window, or use a free online tool.
Keep in mind that your job isn’t to sell the product (in this business), but to convince the visitor to click on your affiliate link. Once they land on the product page, the seller has the job of convincing them to buy. Therefore, you should include sentences such as “Learn the secrets behind this product here” with the affiliate link added. Make the visitor curious to learn more, make them understand why they should click on that link and find out more.
We have examples of landing pages in our free e-book which you can get instantly by subscribing to our email
How to get traffic to your landing page
For this specific business model, the fastest way to make money is by using ads. Next, we’ll get more in-depth about which platforms to use for ads, and how to create the perfect ones.
Here’s how solo ads work. Adam has a great landing page with a great offer, but doesn’t have a big email list or following to promote it to. Andrew, on the other hand, owns a big email list with a dedicated following. Adam pays Andrew to promote the offer to his email list. Andrew sends traffic to Adam’s offer. Adam makes money.
Using solo ads is the quickest option in my opinion since it’s not too complicated, it’s quite cheap and can get you fast results.
Traffic for me and Udimi
For solo ads, the best two platforms I can suggest to you are Traffic for me and Udimi.
How to use Traffic for Me
Traffic for me is pretty easy to use, making it a favorite for beginners. To get an offer, you must click on “Order traffic” from the main menu. Then, you will be taken to a page that gives you more offers, depending on your needs.
The best part about Traffic for me is that it lets you choose the niche, which means you will pay for high targetted traffic and therefore raise your chances of making money.
The prices are incredibly fair, with under one dollar per click. Now, if your earning is $10, you are making over $9. If your earning per referral is $100, you’re making $99. This is the beauty of solo ads, and you can make a lot of money without paying too much to gain traffic for your offer.
You can also choose how often you want to receive the traffic or if it’s a one-time thing. Once you pick your option, you’ll be taken to the checkout. After paying, you will be able to add your link to the offer. That was pretty fast, wasn’t it?
How to use Udimi
Udimi, on the other hand, lets you pick your seller. On this platform, you can find hundreds of email list owners that can deliver you targetted traffic for very low prices. You can get well-targeted traffic with as little as $50 for 100 visitors.
When it comes to Udimi, my advice is to add a subscribe pop up on your landing page. It’s not rare at all for the traffic to also subscribe to your email list, which means that while you receive traffic to your offer, you are also getting new email subscribers. For example, you can pay up to $20 for a subscriber on Facebook ads. Meanwhile, with solo ads, you pay less than a dollar, and they are quality, well-targeted subscribers. This is a secret not many internet marketers will tell you, and it’s the reason why so many are making thousands of dollars every month.
With buying solo ads, you are able to grow your email list fast, which gives you the option to make money for free in the near future simply by sending a few emails with an affiliate link.
In Udimi, all you have to do is pick your number of visitors and the date, add the link and place the order.
You can make tens of thousands of dollars per day with Facebook if you learn how to master ads on this platform. The best part about Facebook ads is that they allow you to target your poten3tial visitors down to the smallest detail, such as income or x days since someone got engaged or married.
Here’s how to use Facebook ads for your affiliate business
This is where your ideal customer portrait comes in handy because it will help you craft the best possible ad with the highest conversions.
With the ideal customer in mind, it’s time to write your headlines. Remember that using their emotional triggers is the most critical part. You are not selling/promoting a product but a solution to a problem.
Click on create “new ad” and pick conversions. The reason why we go for conversions with this business model is that that is our end goal, to have conversions, aka to have people buy the product you are promoting.
Facebook needs an ad to be active for a while so that it can optimize it and help you get the most conversions, that’s why it’s essential to have some money ready to spend without making too much profit back.
There’s a saying that goes “to make money, you have to spend money”. Keep that in mind, whenever you feel scared to spend too much on ads. I know I had this issue when I first started. Once you keep spending and also making some back, you’ll get the hang of it, and it will be easier to set up your ads.
Once you choose your objective, it’s time to name your campaign. Just write something that will let you know what the ad is about. For our example, we’ll write “back pain” since that is what we are promoting.
Name your ad, press continue and set up conversion event to “purchase”.
Now, for your “location”, you’ll need to do a little bit of research. Sometimes, the product’s creator makes it easy for you and adds the most profitable locations so you wouldn’t have to. If that is not the case, depending on your product, you should learn more about it on Google.
Do some research on the subject, read articles, comments, Quora questions. Anything that will help you understand where does your target live.
If that is not possible or if you just don’t have time for research, I suggest you go with The United States, Canada, Europe, and Australia, for starters. Then slowly add more places or lower it down by countries from specific continents until you find the sweet spot. You can add a location by clicking on “search locations”, writing the name, and clicking on it.
For your “age”, you’ll have to use logic. For example, young people don’t tend to have issues with back pain; therefore, my product will have an older target audience. Usually, I would put between 40 and 65. At genders I would keep “all genders”, and languages I would put english. My product will be in english, so there’s no use to spend money on people that don’t speak it. A least not at the beginning.
At “placements”, depending on your ad, you will pick “Manual placements” and only go for the ones that fit the size of your ad. For beginners, I would only keep Facebook as platform and only Facebook News Feed for feed.
For “detailed targeting,” you should think of your ideal customer profile. Let’s say my ideal customer likes to go in nature, so I should add nature and maybe travel at “interests”. I should also add health to “interests”, along with family. As you can see below, you can pick behaviors, interests, and more. This depends on your ideal customer and product, and it’s unique for each situation.
Keep campaign budget optimization on and add your daily budget. My advice is to start at $5 per day, and slowly grow, doubling every two days if the ad is making you some money. If you got to the third day without making any, that means it’s time to kill the ad and start again. Add your primary text, your media, and your headline.
Once you’re done, press “Publish” and wait for the approval.
Facebook ads tips
Once you gathered an audience, use retargeting for those that had any engagement with your content. That means watching your video for more than 50%, clicking on your add, adding to cart – depending on your offer, and if you have this option on your website). It is known that people usually need to see an offer a few times before deciding to buy.
Use video content. Video is huge these days, and it will become even more prominent for the years to come. You can download free to use videos from Pexels.com and use them to create great video ads for free in Canva.
For this specific business model, I suggest you start a Twitter account. You can start making money before even hitting one thousand followers, and I am talking good money.
Think about your niche and come up with a catchy and simple name for your Twitter account. Think about the main keywords of it to find it quickly. Next, put together an inspiring bio. You could talk about your accomplishments, or what your affiliated products offer.
If you want to use personal branding for this account, use your best picture for your profile. If not, then I suggest you create a logo in Canva. Type your niche in “Elements” in the program and find one that suits you, then edit it until it fits your branding. For your header, find an inspiring quote and create it in Canva. Add a link to your landing page in your bio, and you’re good to go!
You should start by commenting on other people’s tweets. Pick accounts in your niche that already have a bigger following and compliment them on their content. Make sure to be honest! Don’t ever show fake love.
Take your time to analyze someone’s content and find something positive to comment on. You should also add more value to tweets that are already useful. If a tweet is about a morning routine, comment about yours, sharing your tips. This should be done both as a comment and as a quote tweet. Do this at least twenty times per day.
Tweet valuable free advice, and the Twitter algorithms will do the work for you. If your content is good enough, you’ll soon see real engagement.
You shouldn’t try to tweet about anything and everything. This is where your ideal customer profile comes in handy again. Build one based on your niche and then create tweets for that specific person.
If your niche is business, for example, talk not only about how to build one but also about the mentality needed to succeed. This includes eating habits, lifestyle, people you associate with, and so on. But always stay in the niche and make sure your tweets have as a target the final destination promised by your account.
Once you hit a certain milestone, let’s say, 100 followers, start creating threads. Usually, threads are filled with either a story or a step by step actionable advice. For example, you could find a few key steps in starting an online business and create a thread for it. Add personal details from your own experience here and there to make it more interesting. Create one per day.
If you already have success in your business or whatever niche you’re creating content in, write about your struggles and how you overcame them. Depending on the tone of the thread, you could add an affiliate link at the end of it. It does depend on the thread though, and you shouldn’t always add a link. There are threads that are meant to attract more followers and threads that are created specifically for making money, even though they mostly look and are written the same.
Doing this for at least a month should take your account to 300 followers. Raise the numbers I suggested, and you could even get to one thousand followers in four weeks.
The good thing about this tactic is that you’ll build a brand and a fan base. Continuing to offer free valuable advice can create trust, and therefore people will be more willing to buy the products you promote.
You should talk every few days about the products you’re promoting, but try not to sound salesy. Give your followers reasons on why they should buy your affiliated offer. Use the story behind that product and create threads on it.